Top set-jetting destinations to visit in 2025

If you're looking to refresh your travel experiences this year and dive into some immersive exploration, set-jetting could be the inspiration you need.  

What is set-jetting?

Set-jetting, the trend of visiting locations made famous by movies and TV shows, has become one of the biggest travel trends in recent years. While the concept of screen tourism and visiting filming locations isn’t new, the rise of streaming platforms like Netflix, Disney+, and HBO has made the demand for cinematic destinations more widespread than ever.  

Is set-jetting for you?

From planning romantic strolls through Paris à la Emily in Paris, to discovering sun-drenched beaches showcased in The White Lotus, set-jetting is changing the way New Zealanders discover new destinations. But this trend is about more than just ticking off landmarks—it’s about deepening your connection with the stories you love while exploring the beauty of the world. 

Just remember, the compelling locations that captivated you on-screen may look and feel a bit different as you explore their natural state beyond the camera’s lens.   

The top set-jetting destinations for 2025

Set-jetting represents the freedom to embrace both big and small adventures. Whether you’re seeking luxury, culture, history, or nature, there’s a destination ready to offer you a journey filled with cinematic wonder. Here are some top locations to get your set-jetting fix: 

Koh Samui, Thailand: The White Lotus season 3

In 2025, Thailand will be one of the most in-demand destinations for set-jetters with The White Lotus expanding its dark comedy about the super-rich to the luxurious resorts of Koh Samui.  

The remote island hosted the production after the Thai government heavily courted HBO producers with an impressive tax incentive. With its stunning scenery and exclusive atmosphere, Koh Samui provides the perfect backdrop for the drama and intrigue of the series.  

Guests looking to emulate the show (minus the chaos) can immerse themselves in the tropical paradise, known for its palm-fringed beaches and crystal-clear waters. Those with a higher budget can indulge in luxury at the island’s 5-star resorts, while even travellers on a more modest budget can enjoy the island’s screen-worthy charm. 

Paris, France: Emily in Paris

Paris, with its timeless charm and romantic allure, is the perfect backdrop for the hit Netflix series Emily in Paris. Iconic landmarks like the Eiffel Tower, Montmartre, and the Louvre provide a stylish and glamorous setting for Emily’s adventures. New Zealanders on their UK or European OE can easily recreate their favourite high-drama moments on a weekend trip to the city of love, baguette and expensive handbag in hand. 


Whether you want to wander through the picturesque streets, or relax in a café in the Latin Quarter, Paris offers endless possibilities for discovery. Explore chic cafés, boutique shops, and art-filled streets, all while indulging in the city’s legendary food, fashion, and culture.  

Montana, USA: Yellowstone

For those seeking dramatic landscapes and rugged adventure, Montana has become a must-visit thanks to the massive success of Yellowstone. Set against the stunning backdrop of Yellowstone National Park, Montana offers a perfect opportunity to explore the wild beauty of the American West. From wide-open plains to majestic mountains, this is a place where the spirit of adventure thrives.

Fans captivated by the Dutton family can explore many filming locations in the town of Missoula. The show moved to the town three hours northwest of Bozeman, in southwest Montana, after shooting the first three seasons in Utah. Key locations include Ryman Street and Ruby’s Diner, where one of the most intense scenes of the show was set (no spoilers here!). 

The show’s Yellowstone Dutton Ranch is located in Darby, 90 minutes south of Missoula, and is a real-life family-owned working cattle ranch called Chief Joseph Ranch. Don’t forget that the region is home to countless Westerns filmed among the rugged natural beauty of the area's valleys, canyons, and bluffs, as well as award-winning movies like Forrest Gump and The Revenant.  

Sicily, Italy: The White Lotus season 2

Sicily’s charm was brought to global attention in the second season of The White Lotus. Known for its rolling hills, medieval towns, and crystal-clear waters, this island offers an idyllic escape for those seeking to indulge in history, art, and food.  

Producers reportedly visited around 70 hotels before falling in love with the Four Seasons San Domenico Palace as the backdrop to their dramatic, and sometime sinister super-rich characters.  

The former Dominican convent is a real-life luxury five-star resort, complete with the infinity pool, piano bar, and restaurant featured in the show. If you can afford the high price tag for a night’s stay, you can enjoy the additional amenities not showcased, such as the spa, gym, and jewellery store.  

Taormina, the picturesque town where the hotel is located, has reportedly seen a $3.5 million hospitality boost since The White Lotus shone its spotlight on the area. With incredible food, ancient ruins, stunning beaches, and an active volcano in the distance, there’s no shortage of exciting activities to enjoy on the largest island in the Mediterranean. 

Scotland: Outlander

Scotland, with its rugged Highlands, historic castles, and picturesque villages, has become synonymous with the sweeping romance of Outlander. The show’s portrayal of the country’s raw, untamed beauty—combined with its compelling time-travelling love story—has enticed countless visitors to explore the land where fiction and history collide. 

Lose yourself in Claire and Jamie’s time-hopping saga as you stroll through the cobblestone streets of Edinburgh, a city that wears its history like a badge of honour. Explore the towering Edinburgh Castle perched atop volcanic rock, or venture to Bakehouse Close, the filming location for Jamie’s print shop, where pivotal moments of the series unfold. It’s easy to imagine the drama of the Jacobite era as you stand amidst the ancient buildings steeped in centuries of stories.  

For fans of wild landscapes, a trip to the Highlands is essential. The mist-cloaked valleys and heather-covered hills of Glencoe, featured in the show’s opening credits, provide a hauntingly beautiful glimpse of Scotland’s wilder side. 

For those captivated by Outlander’s supernatural elements, a visit to the filming location for Craigh na Dun is a must. Although the standing stones that catapulted the show’s heroine into the past were a fictional creation, the filming site near Kinloch Rannoch is equally magical. 

Malta: Gladiator 2 

Malta is set to be a major destination for set-jetting fans with the release of Gladiator 2. Known for its breathtaking Mediterranean landscapes and rich history, the island offers the perfect backdrop for the epic battles and drama of the Roman Empire. The Maltese coastline, with its rugged cliffs and hidden coves, has long been a favourite for filmmakers. 

For history buffs, Malta’s Roman ruins offer a tangible link to the empire that inspired the films. The Domvs Romana, an ancient Roman villa in Rabat, showcases exquisite mosaics and artefacts that give insight into life during the Roman era. Imagine the intrigues of gladiatorial combat and empire-building as you wander through these storied remnants of the past. 

But Malta offers more than just cinematic appeal—it’s a cultural treasure trove too. Whether you’re standing on a windswept cliff imagining scenes of epic battle or sipping a coffee in a sunlit square, the island invites you to lose yourself in its unique blend of history, beauty, and storytelling magic

Norway: Succession

Norway’s dramatic landscapes featured prominently in the final season of Succession with the country’s awe-inspiring fjords and vast untouched wilderness setting the stage for crucial moments in the series.

While you might not live like a member of the Roy family, you can still savour a taste of their opulence in Norway—thankfully without the drama. The Juvet Landscape Hotel, nestled outside the village of Valldal on Norway’s northwest coast, served as the striking backdrop for the Roys' high-stakes meetings and intense conversations.  

It’s not the first time this architectural marvel has been showcased by Hollywood. Fans will quickly recognise its connection to the 2014 film Ex Machina. The hotel’s futuristic yet harmonious integration with the natural landscape made it the perfect setting for the film’s exploration of artificial intelligence and human emotion. 

Whether hiking through lush valleys, cruising along fjord waters, or simply taking in the scenery, Norway offers the perfect opportunity to connect with the landscapes that made Succession unforgettable. 

How to Make the Most of Set-Jetting

Set-jetting is more than a passing trend; it’s a fundamental shift in how people travel. As New Zealanders increasingly look to make memories that align with the on-screen stories they love, the demand for cinematic destinations is only growing.  

Set-jetting also requires careful planning to ensure everything goes smoothly. Here are some key tips to make your set-jetting experience unforgettable, while also keeping in mind the potential challenges of this unique form of travel: 

• Research and plan ahead: While spontaneity is fun, it’s essential to plan your set-jetting trip in advance. Popular filming locations often sell out quickly for accommodation, transport, and tours. Booking ahead ensures you don’t miss out.  
• DIY vs guided tours: Whether you prefer the flexibility of exploring on your own or the insight of a guided tour, both have their benefits. Doing it yourself allows more freedom, but a guided tour can provide valuable behind-the-scenes information and make it easier to access multiple locations in a short time. 
• Embrace local culture: While visiting filming locations is the main draw, immerse yourself in the local culture to enhance your experience. Explore nearby attractions, try local cuisine, and engage with locals to make the most of your trip beyond the set. 
• Capture the moment: Make sure to take plenty of photos and videos. Re-enact your favourite scenes or simply capture the beauty of your destination—it’s a trip you’ll want to remember. Sharing your moments on social media is a great way to relive your adventure and connect with fellow fans. 
• Be respectful: Popular filming locations can often be crowded, so be mindful of the environment and follow any regulations in place, particularly in nature. Dispose of rubbish correctly, avoid disturbing natural structures, and respect cultural traditions. 
• Check the SafeTravel website: Before booking, check the SafeTravel website to ensure your destination is safe and you’re up to date on any travel warnings or restrictions. 
• Consider travel insurance: Just like a well-written script, travel can have its unexpected twists. Ensure you’re protected with comprehensive travel insurance, so you can embrace the adventure without worrying about any unscripted mishaps or disruptions. 
• Don’t forget to explore the wider area: Set-jetting is an opportunity to discover more than just the filming locations. Take the time to explore the surrounding area—often, hidden gems and breathtaking sights are just around the corner. 

With the right preparation, set-jetting offers a chance to immerse yourself in the magic of your favourite films and shows, while also embracing the adventure and culture of the location. Balancing the excitement of the cinematic world with respect for the place and its people ensures an unforgettable journey.